After reading both articles, return here and leave a short reaction (10 lines minimum) to the readings. Then, provide your own example of an ad that you think is great. Discuss how the five attributes identified in the article (attention getting, memorable, brand appropriate, audience relevant, and remarkable) apply to your ad. In addition, similar to the examples we went over in class, identify the advertising objective for your ad (informative, persuasive, or reminder) and the appeal of the ad (rational, emotional, or moral). Ideally, try to provide a link for the ad. If you can not find it online, then describe it in detail beforehand.
As an alternative, since bad ads are easier to find, you can also find and discuss an ad you think is particularly bad. The same details that you would discuss for the great ad (the five criteria, the objective and the appeal) also need to be discussed for the bad ad. In addition, if you choose this alternative, you should also have some suggestions on how this unfortunate ad could have been improved.
Click here to read the first article
(Full link: http://www.mpdailyfix.com/mini-cooper-ad-fires-on-all-cylinders/)
Click here to read the second article
(Full link: http://www.mpdailyfix.com/exclusive-story-behind-the-mini-cooper-christmas-box-ads/)
Points: 25
Deadline: Friday, April 16th, 11:59pm
I have learned a lot about advertising after reading these two articles. The Mini Cooper ad of the first article is a great example to show the five attributes. The ad makes the car look fun and affordable and definitely attracts attention. It attracted enough attention for people to gather around and take pictures and even tell all their friends about it. I thought it was a great idea to run that ad during Christmastime to make it seem like it was an opened gift with the wrapping paper and bow. It would have been very interesting to see that in person. The second article was a great way to see how the company came up with the ad. It was a great idea to promote how affordable it is during the holidays because everyone wants to buy affordable gifts. Also, it was a great idea because it was cheap and they didn’t need to spend all the money that would be needed for a traditional ad campaign. It’s great that the company came up with something that was affordable for them and the consumers while making the ad effective and fun for their customers.
ReplyDeletehttp://www.youtube.com/watch?v=DNNYGXF1fDQ
This ad is for Burger King and is called Reverse Pickpocketing. This ad is attention getting because it’s hard not to notice a man running around in that ridiculous costume and getting hit by a car. It’s also a very humorous ad and was made to make the audience laugh. The clear, memorable message of this ad is how affordable the food is because the king mascot is putting more money into the customers pockets. So, it gives the message that people think it should cost more for the good value they are getting, but it is actually selling for much cheaper. It is brand appropriate because they are using the king mascot that Burger King is known for in most of their recent commercials. This ad is locally relevant because it takes place in a big city, which is known for pickpocketing. But, the ad is funny because the mascot is doing the opposite of pickpocketing and putting money into random pockets on the street. Lastly, this as is remarkable because you can get a good laugh about it and remember it because it’s fun and entertaining.
The advertising objective for this ad is persuasive advertising because there is so much competition in the fast food industry so Burger King needs to build selective demand. They do this by making memorable and funny advertisements and showing that their product is the most affordable. The ad encourages people to switch to Burger King instead of, for example, McDonalds because the ad shows that the customers get more value for a very affordable price. The appeal of this ad is rational because it’s trying to get the audience interested in their products because they have good value for low cost. Also, all audiences are interested in an entertaining ad, which is exactly what Burger King has made.
Both of these articles were helpful in my understanding of marketing and advertising. The mini cooper is the perfect example of how to be attention getting, have a clear and memorable message, be brand appropriate, be locally/ audience relevant, and to be remarkable. The fact that this campaign was around Christmas time made it even more brilliant because having the boxes in a big pile of trash with ribbons shows consumers that this car is clever and fun. It attracted attention because it was so unusual and putting the price on the package was an excellent idea because I’m sure people didn’t know it was that affordable. The second article explains how to company came up with the idea and it was interesting to get a feel for advertising from their point of view. They chose Christmas time because the product is affordable, and consumers don’t want to break the bank Christmas shopping, so this campaign is a great way to get the product’s name out there. It caught so much attention that people were upset when the team had to move the boxes to new locations…that proves this campaign was a success.
ReplyDeletehttp://www.youtube.com/watch?v=6kx1p5-c4T0
This ad is for Google and was shown during the 2010 Super bowl. I think it is a great ad because it tells a story and everyone loves a good story. It gets your attention from the beginning because the story begins to play out which makes you interested into what is going to happen next. It is definitely brand appropriate because the whole commercial is someone typing in search phrases on Google and it is showing how easy it is to use the site. It was remarkable because it is someone planning to study abroad and this story could happen to anybody, which is intriguing. This article is also audience relevant because millions of viewers from all around the U.S. tune in to watch the super bowl and I’m sure many of them could relate to this story, especially because everyone seems to use Google. Finally, this ad was memorable because of the little twist at the end, which I did not expect. It keeps your attention and makes the viewer want to know more about the story, which is exactly what a great ad does.
The advertising objective is definitely to remind viewers how helpful Google can be in any type of situation. They remind viewers that Google can really be used for anything that occurs in everyday life. This ad also carries a sense of rational appeal because it relates to the audience’s self-interest. Everyone uses Google to find addresses and so on so anything the consumer is interested in, they can look up on Google. Overall, this ad kept my complete attention and I thought the twist at the end was humorous. Everything needed for a successful ad is in this one.
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ReplyDeleteThese articles were very well done and i learned a lot from them. The empty box idea was absolutely brilliant because of how well the mini cooper marketers used the 5 attributes to promote their product. The timing of the marketing plan to me was the reason why it was such a great success. I couldn't have imagined such a creative and inventive way to use Christmastime to promote a mini cooper. This advertisement promoted the car's size, affordability, and the company's fun loving style. Also the fact that they cut marketing costs to only 5,000 euros was incredible. Overall a brilliant marketing plan worthy of emulation.
ReplyDeletehttp://www.youtube.com/watch?v=0WKkE-jb5is
This ad by ESPN was exceptional in a multitude of ways. It covered the 5 attributes with flawless perfection. This ad was attention getting in that it used humor and the use of easily recognizable superstars to grab the viewer's attention. This ad was memorable in that it's humor was relatable to an everyday situation and will be thought about by the viewer when selecting an outfit for the day. Also fans of any of the three superstars will remember this ad when they see them play in games. The ad was brand and audience relevant because it depicted 3 sports superstars and 2 main anchors for ESPN, all of which promote their business, their staff, and their field. Lastly this ad was remarkable because of the humor that was incorporated into it.
This ad's objective is to remind it's viewer's. It is a reminder ad because Sportscenter has been around for a while and this commercial is simply using comedy to keep Sportscenter in their thoughts and reminding the viewer's how entertaining it is. This ad used emotional appeal through comedy to reach the viewers.
Paul Williams' two articles involving the successes of the Mini Cooper really opens your eyes to effective advertisements. Through one creative idea, we can see a company enjoy a massive amount of success, as people pass -via the word of mouth- the clever advertisements (like the Mini Cooper one) they see on television. The timing of the ads was brilliant as well. With the release prior to Christmas, we saw the Mini Cooper become a hot ticket purchase that played right into the hands of the company. Lastly, the fact that they had the car in a box by the side of the road was a brilliant idea by the company. It clearly displayed its small size, as well as showed an affordable price (99.00). Together, they proved to be a highly effective combination that paid huge dividends to the company.
ReplyDeleteMy example involves an advertisement from the video game Modern Warfare 2. The ad - which recently came out - seems to appeal to all five attributes of an effective ad. First, it appeals to the "attention getting" aspect. While there's nothing exciting about an elderly man sitting in a chair talking, what he's actually talking about is certainly surprising to hear, and thus attention grabbing. The message is quite memorable due to the sexual nature that the information is presented in. While he's listing off all the different ways, and styles one can play the game, he's appealing to the viewers humorous side through the sexual innuendos. Also, the ad is brand appropriate. It is a bit different, due to it's sexual nature, but appeals to the type of individual that might play the game. The add is audience relevant too. With males that are teens and in their 20s the likely target, the sexual appeal has a good shot at success. Their appeal to their target consumers is flawless, as the over the top "sex appeal" can be, and has been a very effective advertisement avenue to travel down. Lastly, the ad is remarkable. It is distinguishable: the only of it's kind in the gaming world. It clearly stands out, and is sure to generate buzz among consumers
/potential buyers who view the ad and see it in a positive light.
In my mind, the main advertising objective is a persuasive based one. The ad is essentially persuading you to play the game because everyone is "doing it". They want you to go along with the mass, and join those "20 million" people that are doing it "right now" as the man says.
In terms of appeal, I would say the company chose to take an emotional route. They are appealing to males and their sexuality, rather than on ration, and actual reason. Because of that stance they took, I foresee them being very successful in this marketing campaign.
Link: http://www.youtube.com/watch?v=NqnslsrhXfY&feature=channel
Both of these articles about the Mini Cooper gave me a better understanding to what is put into a good advertisement. This was the first time I heard about this ad, and I have to say that this indeed was a very good ad, and follows the five attributes. Because this ad was around Christmas time made it that much better. Everyone does see wrapping paper and boxes in the trash, but no one is expecting to see a large box that a car came in. TV boxes and other electronics are common but to see a box labeled Mini Cooper, it’s defiantly an eye grabbing sight. From the ad, one can obvious get the impression that this car is small enough to fit inside this box, and it’s very affordable because the 99 Euros/month was placed on the side of the box. Since all the bystanders were taking pictures and telling their friends about the boxes being placed in the trash, the company did a very good job at making the ad memorable. Overall the company did a great job at promoting the Mini Coopers affordability, small size, and their fun spirit all with one affordable ad.
ReplyDeletehttp://www.youtube.com/watch?v=J8kMrLx6_aQ
This is one of the many priceless MasterCard ads. This one included Peyton Manning and was aired during football season. I thought that this ad did a good job at including all of the 5 attributes. First of all it was attention getting because it has Peyton Manning in it, which is one, if not the most, famous football player in the NFL right now. The ad is memorable because it is one of their traditional priceless commercials, but it includes the humorous Peyton acting like he’s still on the football field with everyday life. Of course it brand appropriate because MasterCard is famous for their priceless commercials, and this ad also follows their tradition. This ad is audience relevant because everyone loves Peyton Manning, and loves to see his personable side outside of football. Lastly this commercial is remarkable because not only does it promote the MasterCard, but it keeps the audience interested through its comical acting.
I think that this ads objective is to remind the audience. The MasterCard commercials always start off their Priceless commercials with things a MasterCard can buy, like a coffee, or clothes, and then ends with something that the card cannot buy, like a good laugh. It’s just reminding their audience that in life there are things that money can’t buy, but for everything else, there’s MasterCard. The appeal of this ad is rational because it relates to the audiences’ self interest by using a famous person to grab their attention.
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ReplyDeleteThis comment has been removed by the author.
ReplyDeleteThis article shows the real impact that effective advertising can have on people. When I first saw the picture in the article I thought the actual boxes were real and I thought how the heck could a car fit into that little box? After reading the reasoning for it I thought that was definitely one of the most effective parts of the ad. It perfectly symbolizes the car’s small and fun appeal. Each of the qualities of the car is perfectly represented in this ad. I’m sure the Mini Cooper Company itself was extremely pleased that this advertising agency could run such a memorable campaign without spending nearly the amount of money that a normal campaign would have cost. Also, it was good to hear that they were also not littering these huge boxes. It is extremely important today for companies to try to be as environmentally-friendly as possible.
ReplyDeleteOne ad that I think is extremely memorable is the Audi 2010 Green Police commercial that we watched in class. I always remember this ad because it is relevant to the world’s concern with “Going Green,” and it’s humorous as well. This commercial definitely got my attention because it develops a whole story behind the actual proposal of a green Audi car. The actual car isn’t shown until the end of the commercial. Also, the song that plays right after the first “green” policeman just adds to the overall feel and tone of the commercial, and also gets stuck in my head when I hear it, which makes it very memorable. The message is made extremely clear: that being environmentally friendly is essential in the world today. This ad is brand appropriate because it is a high end car that is focusing on safety for the environment, but still a great looking and fast car. Efficiency is key in this ad. This ad is locally/ audience relative because, as I mentioned a few times earlier, the new idea that many companies are trying to stress is the idea of turning their companies into being more environmentally friendly. These companies know that many consumers are looking for this now, and will not buy from them if they are harming the world around them, and this ad is clearly targeted toward the green consumer. I would put this ad under the remarkable category because I remembered it from weeks ago when we watched it in class and I still love it. Everyone in the class got a little chuckle out of it, and for an ad to appeal to a variety of people in one place is pretty hard to do.
This ad is most definitely playing on emotional appeal because it uses humor. The funniest part of the ad, to me, is at the end when the “green policeman” pulls over the actual police and tells them to step out of the car because they’re using Styrofoam cups. I think this is also a persuasive ad because though it’s informing the audience that it is environmentally safe, it is persuading the audience more to buy the car because of this important feature. Also, humor and persuasion work well together in ads because to buy something, most people have to be in a good mood to spend a lot of money. It is showing why the new Audi 2010 is better than regular cars.
http://www.youtube.com/watch?v=NxTNZUhesZk
Both of these articles showed me what good advertising is and how it can make an impact on consumers. I think the team at Amsterdam-based Ubachs Wisbrun/JWT did a fabulous job with their ad for the Mini Cooper cars. They hit the 5 checkpoints for a good ad; be attention getting, have a clear memorable message, be brand appropriate, be locally/audience relevant and be remarkable. They captured peoples attentions by the big boxes in the street with torn off wrapping paper and ribbons. If I was walking down those streets I definitely would've noticed and stopped to look and see what it was all about. They had a clear message, the Mini Cooper is the latest demand and it's affordable too, they had 99.00/month written on the box. They were brand appropriate, the box was smaller to reflect the size of the compact Mini Cooper. They were locally/audience relevant because they knew it was right after Christmas and that people were short on money. The article stated that everyone in Amsterdam puts their trash out on the road, so they put their ad in a place everyone could see and made sure they knew it was going to be affordable. It also said that most people there don't have cars, well Mini Cooper was smart in targeting them because they are more likely to go for a small convienent car then. And they were remarkable with their follow ups of cleaning it up and being enviromentally friendly by only using 4 boxes and just changing their location. Overall, I thought this was a really good idea and it taught me a lot about advertising.
ReplyDeleteThe ad that I chose is the Brinks Home Security commercial.
http://www.youtube.com/watch?v=7ku1YOrxXeQ
It depicts a mother watching TV at night with her two young children, and a robber breaking into their house. It's attention getting because you see a dark shadow in the corner and then a man in all black breaking the window with a crowbar. It's message is clear and memorable; if you want to keep yourself and family safe purchase a Brinks Home Security system. It's brand appropriate because it shows what the security system will do. It's locally/audience relevant because all parents biggest fear is something happening to their children so by displaying that fear it'll make them want to buy it. It's remarkable because you've never seen a commercial like that before, it scared me the first time I saw it and made me want to tell my parents to get a Brinks Home Security system instantly. I think this ad is persuasive and emotional. Like I said, I was scared when I saw this commercial and its displaying the fears of every parent. So right away it's using your emotions to want to purchase this. By doing so, it's persuading you. It's not really telling you about the product or reminding you, it's persuading you that if this were to happen to you, Brinks Home Security would help.
After reading these two articles I have learned a lot more about advertising. The mini cooper ad does a great job at showing the five attributes. This ad is definitely a memorable one. Having a box on the street corner the size of the car shows you a lot about the mini cooper. It shows you how big the car is, how affordable the cooper is and how attention grabbing it can be. Having the ad come out during Christmas time makes it a great idea for gifts for family during the holiday. People realize what a great gift it could be because it is so affordable. This was a great place to use this ad since most people in Amsterdam do not have cars. They can see how affordable it is and how fun it is and can go out and buy a reasonably priced car. Not only that but the fact that people in Amsterdam can basically put any type of trash onto the street makes it easy for this ad to work. People will walk by it and think that someone was lucky and got a mini cooper for Christmas and not even realize that is an ad of any sort.
ReplyDeletehttp://gizmodo.com/5499723/samsung-sets-new-guinness-world-record-for-fastest-texting-ever-in-a-commercial
This ad is for the Samsungs Omnia II, the fastest phone for texting. This ad is definitely attention grabbing because of its unique way of texting on the phone. It is memorable because they are setting a new Guinness world record and the fact that it is the fastest phone for texting. This is brand appropriate because it shows what the phone is capable of doing. This is audience relevant because it appeals to teenagers and teenagers are all about texting faster. It is remarkable because it is the fastest phone for texting that is out right now. It causes a stir of interest in a person’s idea of the phone. I would have to say that this ad is informative and rational. It is informative because it is a new phone on the market and it is giving you new information. You probably haven’t heard of the fastest phone to text on before this ad appeared. It is rational because it relates to a majority of the population. A lot of people like to text, and the fact that it’s the fastest phone to text on appeals to this population.
After reading the article on the advertisement for Mini Coopers, I was surprised. I had never seen this ad anywhere, even though it was based in Amsterdam, I never saw it on the internet. I thought it was a spectacular advertisement and was so different from any others. I believe that the Mini Cooper ad stood out from their competitors by getting attention, having a clear and memorable message, it was brand appropriate, locally relevant, and remarkable. I also thought this article clearly had a persuasive objective because it was showing how affordable and small the Mini Cooper was. It showed that you should buy this because it is an affordable alternative and is inexpensive if you would like to buy a car. I thought it had a rational and emotional appeal. I think both because the ad says it is a rational decision to purchase such an affordable vehicle and it is emotional because it makes you think that you should buy one. People were running to get others to take pictures of this and I think this has an emotional tactic. Overall, I thought this was a great ad and I wish I had seen it sooner. It is very unique even though Heineken came up with a similar ad two weeks before they were ready to launch their boxes.
ReplyDeleteAn ad that I find memorable is the ad for quitting smoking. The ad is showing how a boy would look like after years and years of smoking. It shows the physical effects of smoking and how it takes a toll on your body. This ad displays the five attributes. The first attribute, attention getting, is clear in this ad. It gets your attention because it shows a boy who has aged unnaturally by smoking so much. He looks disgusting and much older than he should. This picture grabs your attention because you want to know what happened to the boy. The second attribute, having a clear, memorable message. This ad is certainly memorable because it is showing what a teenager could look like after smoking for years. It is showing a negative physical effect and proposes the question, “why are you still smoking?” The third attribute, being brand appropriate, is displayed by the ad. The ad says in few words to quit and this could be you. Not only does it harm you inside but it also can harm your appearance. It is bran appropriate because it is trying to make people quit smoking. It is not promoting the cigarette brands but telling consumers to not smoke anymore. The fourth attribute, being locally relevant, is displayed. The ad is on television, billboards, and in other places as well. They place the ads going in and out of the cities which I like is appropriate. And the fifth attribute, being remarkable, is displayed. I think by this ad showing the negative effects of smoking on a person’s appearance, it is remarkable how many think and or quit smoking. I think that it is a great ad to show people the effects and that they should quit now before they get to a point where they can’t doing anything about their bodies, cancer, or appearance. This ad is a reminder objective because it is “reminding” people why they should not start smoking or why they should quit now. A reminder objective is supposed to show people why they should do what is shown by the ad and to have loyalty to the product. I think that this ad has an emotional and moral appeal. It has an emotional appeal because it plays with peoples thoughts about quitting smoking. I think it is a moral appeal because it is showing right from wrong. Both appeals are relevant I believe.
I couldn’t find the specific ad I was talking about but this ad was similar. It shows how the teenagers look after years of smoking done by makeup artists and the computer program. http://www.youtube.com/watch?v=yRM2HmGCS64
This advertising campaign for the mini cooper is definitely one of the most creative ones I've ever seen. I wasn't aware of this strategy they used before I read the articles. The first article described why the box idea was a brilliant plan and how it fit the 5 attributes perfectly. What really amazed me about this campaign was that it's something so cheap and simple, yet it grabs the customer's and potential customers attention moreso than a large, expensive campaign would've. The simplicity of this campaign is really what makes it so remarkable. It was a great idea for them to do it during Christmastime to make it look like Santa had brought them a mini cooper. It brought a playful and youthful aspect to the advertising of the car, making adults seem like little kids getting the present they wanted the most on Christmas. I also thought it was important that the company cleaned up after itself with the huge cardboard boxes. This company is doing a great job at attracting new customers and remaining faithful by keeping promised to the older customers.
ReplyDeleteAn ad that I've been seeing a lot that I think is really good is the newer Cingular commercials with Luke Wilson. The commercial I'm talking about is when he places the white "X's" on the magnetic board that has a column for verizon and one for cingular and then there are descriptive terms such as, "fastest 3G network," "Talk and Surf at the Same Time," "Most Popular Smart phones," "Access to Over 100,000 Apps," and "Name That Starts With the Letter V." Luke Wilson placed an X in the Cingular columns for all but the last term, which Verizon obviously won because it starts with a V. This ad grabs your attention because it's a famous actor and because the battle between Verizon and cingular is well known. This as has a clear, memorable message, which is, Cingular can do more things than Verizon. The ad is brand appropriate, it refers to phones and things their phones can do. It is audience relevant. Most people watching these commercials are probably either verizon or cingular users, so this ad interests both of them. This is a remarkable ad, to me at least, because I had always thought that verizon was so much better than cingular, but by seeing the difference between the two, I'm not so certain anymore.
http://www.youtube.com/watch?v=igdyXceBZLA&feature=related
This article was an excellent example of marketing genius. The campaign clearly hit upon the five components that make a message stand out amongst the "noise". To recap: It certainly caught the attention of it's target segment. The message; a simple inexpensive cardboard box, with the price tag attached is memorable as well as remarkable and while the campaign was launched in Amsterdam, it would be appropriate almost everywhere. The Mini Cooper brand creates a fun, small, happy image. I actually watched an episode of Rachel Ray this morning, and one of her guests was Martin Linstrom the author of "Buy-ology, where he spoke about neuromarketing, and the way we think about products. The Mini Cooper was used as an example. To further validate these articles, author was showing how the front of the car, actually was designed to look like a happy face (headlights as eyes, below the grill a mouth) This is to create a happy, fun image! It was quite an interesting interview.
ReplyDeleteWhen thinking about commercials that I have seen, I immediately thought of the IPad commercial. While there are no words spoken, and against the backdrop of an upbeat song, this informative commercial speaks volumes! It touches each of the five aspects of quality advertising. It certainly gets your attention as it show all the features it offers. The message is clear and memorible, as it shows the ease in which it operates, as well as it showing just the IPad on the TV screen, The Apple brand, well, that speaks for itself! and it was audience relevent, as it touched on various functions of the IPad that would appeal to a broad marktet, from games, to pictures, to books. The remarkable part is that is shows so much but lets that product doing the talking!
http://www.youtube.com/watch?v=q9KTnsGsd_0
I thought that the article on the Mini Cooper advertisement strategy was very interesting because although the strategy for advertising the Mini Cooper, it appealed to a lot of people. The reason for this was the fact that the advertisement was able to capture people's attention and also didn't cost very much to make. The fact that people were posing in front of the Mini Cooper boxes and were upset when they were moved, shows how much people really liked the idea that Mini Cooper had created.
ReplyDeleteAn advertising campaign that was popular by visa a few years ago was the one where business would be flowing normally at a food court and all of a sudden everything would stop when someone pulled out cash to use instead of using their visa card. What makes this a good ad is the fact that it gets people's attention with everyone working fluidly until the chain is broken when someone decides to use cash. People remember the ad because the ad is entertaining and flows well into visa's message. The message at the end they says that "money shouldn't slow you down" which people can relate to because people today are more busy and don't always have time to go to the back to withdraw cash and don't have time to pull out money at the cash register. This ad seems like it would be a persuasive ad because visa cards today are being seen as an alternative to cash, since not all visa cards are credit cards and are more convenient than cash. The ad also focuses on rational appeal because it is trying to show that it makes more sense to use a visa card than cash when you are on the go.
http://www.youtube.com/watch?v=b1P6lEuB-QI
After reading these articles I realized that they had an exclusive effect on the people who watch them. This has to be one of the most effective advertising ads I have seen in a long time. When I saw the boxes in the pictures I knew a car couldn’t fit in those, but it still made me think that maybe it was possible. I didn’t really understand why they put the “box car” on the curb, however, after reading the reasoning it all made sense that the box would paint the image of a small and fun car to drive around in. if I was the Mini Coopers Company I would be extremely happy with the way the commercial came out. Especially since the picture with the mini box in the trash seemed to grab people’s attention as if someone got one for Christmas. It seems as though the ad depicts the car from every angle that the company would want it to. Another positive to the commercial ad was that there were only four big boxes produced. The team just moved the four boxes to different locations to make 12 total shots. This is a positive because the company is also trying to stay environmentally friendly. This may be seen by many individuals as a reason to buy the Mini Cooper, because the company cares about the environment.
ReplyDeletehttp://www.youtube.com/watch?v=_xJqzoNVxc8
This article is about Ford’s all new 2010 Taurus SHO. One of the reasons I remember this commercial is not only because I love cars, but the way they explain the eco friendly motor that is in the car. The ad draws you in from the beginning because of the scenery in the commercial and then goes immediately to the breakdown of how the engine is eco friendly. One of the images that may stick in an individual’s head is when ford shows the Taurus passing a foreign sports car, while still remaining eco friendly. I feel as though this car would appeal to almost anyone in today’s car market because many people may still want performance in their car, but remain eco friendly while doing so. This ad leads towards a persuasive side ensuring the future buyer that this car will perform like a powerful V8 but use fuel like your standard V6. This helps make the ad remarkable that Ford could come up with a car that can produce 365hp but it will still use a small amount of fuel giving the buyer a great mile per gallon ratio. With the eco friendly push that Ford puts on I think it’s a moral decision to buy a car that is eco friends, trying to save the world and the people in it is what is on people’s minds today.
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ReplyDeleteThis comment has been removed by the author.
ReplyDeleteI have to say I found the fact that they managed to do this at such a low cost as impressive. Releasing this ad around Christmas time was perfect seeing as they showed the packaging to the car. The fact that the car was so small that it could fit into a box gave buyers the feeling of how compact this car truly was. I personally have to say I found it to be very entertaining. I have to admit I probably would have been one of the individuals out on the street taking a picture of it, or maybe even trying to take one of the two boxes that were going to be recycled.
ReplyDeleteThe ad I found was the Snickers commercial with Betty white. I bunch of guys are playing football and one of them is Betty White. After they eat a Snickers bar they change back into their original self. It is an attention getting ad simply because it is not every often you see a woman in her seventies, possibly older, playing contact football. The ad is audience relevant because a lot of people who play sports like that energy boost when playing active sports. The ad is memorable because a lot like the attention getter, seeing an older woman play football is a bit funny. It catches the eye. It is brand appropriate seeing as Snickers has been trying to use celebrities lately to sell their product. It fits into their recent ads. It is also remarkable because people who use to watch golden girls may remember Betty White from the show. By using her they are using a actor that can reach several age groups.
I would have to say that this ad was meant to be persuasive and it was. It may even leave you craving a Snickers bar. The ad is also playing an emotional feel to it seeing that it is working on a persons appetite and desire for a Snickers bar.
http://www.youtube.com/watch?v=X1Sv_z9jm8A
I thought these two articles were very interesting and I learned a lot about advertising. I thought the Mini Cooper ad was creative and really showed me what good advertising is. This ad possesses all of the five attributes that constitute a good advertisement. I think this advertisement really stands out and was a cool way to grabs people’s attention. This ad shows that you don’t need to spend a lot of money to have a successful and creative ad because this was one of their cheapest campaigns yet. I really liked how they ran this ad during the Christmas season and made it look like an opened gift. Seeing trash and boxes on the side of the road is a common thing, but the huge box was really noticeable and I’m sure many people weren’t expecting to see such a thing. I definitely think that this Mini Cooper ad made a lasting impression on people, especially since many people went to grab their cameras so they could take a picture next to the huge cardboard box.
ReplyDeleteOne example of a good advertisement was from Google. This commercial aired during the Super Bowl and follows all of the five attributes that make up a good advertisement. I think this ad grabs your attention right from the beginning and keeps the watcher engaged all the way until the end. This ad tells a story, and it is shown through different things that a person searches on Google. This ad is brand appropriate because the entire story is told through searches made on Google. The ad makes you see how easy it is to find what you’re looking for by using Google. I think that people can relate to this ad because people are constantly using the Web to look things up and have their questions answered. Since it was aired during the Super Bowl, millions of people viewed this commercial. Commercials are one of the main reasons why people tune into the Super Bowl, and I think Google did a good with keeping their viewers attention and keeping them guessing what would happen next.
http://www.engadget.com/2010/02/06/googles-superbowl-ad-will-make-you-cry-a-little-bit/
Both of the articles are able to show the affect of great, unusual advertising. The articles about the Mini Copper “empty box in the trash” were amazing to read about. The Mini team was able to make their ad campaign memorable and remarkable. It was such a unique idea to actually create a cardboard box that a Mini Copper could fit in and also put the price on the box. As people were still thinking about Christmas it was relevant to make the box looked like someone just unwrapped it. The car was shown as a brand new toy for the adults to play with. This is definitely a persuasive and a reminder advertisement that is intended to excite consumers. This is in order show them how affordable and fun the Mini truly is. It was also amazing how eco friendly the ad campaign was. They were able to create just four boxes and move them to 12 locations. Then when the ad campaign was done two boxes were recycled while the other two were kept for personal pleasure.
ReplyDeletehttp://www.youtube.com/watch?v=RN8El63N6Mo
The advertisement I have chosen is one of the series of Ashton Kutcher’s CoolPix S60 commercials. This advertisement first caught my attention with the fun party atmosphere with a great choice in music. The message is that this playful camera can capture the best moments in time that can also be edited into how you want to see them. As you listen to the music that says, “it’s the man with the magic touch,” you directly see Ashton playing with the camera; zooming-in with a touch of his finger or sign the picture “Love Ashton.” This commercial made me want to go to the store and play with one myself. Celebrity endorsement was a great way for Nikon to show off what their brand is about. This particular commercial want to portray a hip, fun, fresh, easy to use, and innovative product. These qualities are just what the company wants to portray when targeting a younger, active audience. I thought this advertisement was remarkable because when has there ever been a camera where you can directly draw on a picture with your finger. It was easy to see how quick Ashton could snap a picture, zoom-in, and send his love. I especially love how at the end of the advertisement it say, “With its touch screen it makes it one of a kind, its lens makes it an icon.” It is an icon just like Ashton. I believe this is informative and persuasive ad since it is a new product for the company, even though a well known company for cameras. Nikon wants the audience to choose their cameras over other. The advertisement has an emotional appeal where the audience should make the connection that with this camera they can make anyplace feel like a party.
I enjoyed reading these two articles and was intrigued to see how many different aspects there are in advertising. I think the idea they came up with to advertise the Mini Cooper was interesting, comical, and just all around an effective way to sell their particular product because it caught the eye of the consumers and it is something that people will remember for a while whenever they think of Mini Coopers. The advertisement got the point across to their particular audience directly because it showed that this automobile is small and compact and also cheap and affordable to the consumer. Since people would take pictures of the Mini Cooper boxes on the street and talk to their friends about them, this was a great way to promote for word of mouth. All in all, I feel like they did a fantastic job to promote that this car is small and affordable.
ReplyDeleteOne example of a good advertisement is from Apple. This commercial is about MACs vs. PCs and describes how MACs are impervious to viruses whereas PCs can get viruses and tend to crash. This ad was attention getting because it showed how much more reliable MACs are than PCs and that they can do anything without having to worry about breaking down. The ad is memorable because it is humorous while attracting the audience into loving their product by telling them how reliable of a product they manufacture. It is brand appropriate because Apple is known for their reliability in the products they create and people trust in their production. This ad is definitely audience relevant because people want to know that they have something they can rely on. Almost everyone at one time or another has had a PC that gets a ton of viruses or that crashes and they lose all their saved worked. People want to feel secure when using a product and that is what this advertisement does for them. I think this ad is remarkable because it is simple. It is two guys, a so called "geek" and a young guy, mid 20s, who is starting to be well known in the movie industry, who are just standing in a total whiteout background talking about how the PC has a virus and that the MAC cannot get viruses so he tries to help him out before he crashes. Its simple but very comical and definitely will have an effect on the audiences outlook on PCs vs. MACs.
I think that this ads objective is to inform the audience. It tells the audience that MACs are much more reliable and less prone to getting viruses and crashing and shows a sense of security that people want to have. The appeal of this ad is rational because Apple is straight up with the audience and tells them not to worry about viruses and crashing anymore because MACs cannot receive viruses. Viruses are insignificant to MACs and once again, people need to feel a sense of security and that is exactly what Apple did in this advertisement.
I have expanded my knowledge of advertising after reading these articles. The ad they came up with was a funny, memorable ad that people will remember. The fact that they did it around Christmas time was even better. Usually after Christmas you see piles of wrapping paper and boxes of new toys on the street corners but never do you see large boxes that a Mini Cooper would be packaged in. By packaging it in a box, they advertise that it is a smaller car. It also shows that the Mini Cooper is fun to own, like a toy a child would receive on Christmas morning. The price tag on the side of the box shows viewers that Mini Coopers are affordable, which is a big dilemma when purchasing a car. This ad was cheap to create and the outcomes were extremely successful for the price they paid to advertise it. This is an example of a persuasive advertisement that is intended to excite viewers. I believe the Mini Cooper ad had a lasting effect on people after reading how many people forwarded it to friends and family because they thought it was a clever idea.
ReplyDeletehttp://www.youtube.com/watch?v=QwRISkyV_B8
An example of good advertisement is the Shamwow commercial. The Shamwow commercial is definitely attention getting. It grabs your attention from the very beginning and keeps it until the very end. It shows how Shamwows are more reliable and just flat out better than paper towels or cloths. The ad is memorable because it blows your mind how much liquid this thing can pick up. The Shamwow honestly sells itself. It is audience relevant because everyone buys paper towels or sponges to clean up messes in the kitchen, and cloths to dry their cars, but the Shamwow does all these so much better that. It is remarkable in its aspects that it literally made me want to go out and buy one myself after viewing the commercial. The Shamwow is a persuasive advertisement and that is exactly what it did, it persuade me and everyone I showed to go get one. The way they presented it in the commercial by comparing it to other brands is what I think made it a good advertisement.
After reading the two articles about the recent Mini Cooper advertising, it is evident that the marketing strategy was unique and successful. I had not heard about this advertising campaign before, but was intrigued by it. At first, I thought that the box on the street was just set up to take photos in order to put in a magazine or something, but then I realized that the company actually set up displays with the box in the streets. I think with this advertising approach being so different from everyday ads, the consumers were even more interested to see what the car was all about. From the information provided in the article, it seems like the marketing team spent time to figure out small little details, such as what would be done with the boxes after the displays were taken down. I believe that when a company pays attention to the small details, it really helps the company out in the long run.
ReplyDeletehttp://www.youtube.com/watch?v=rmiPzMY4nuE
The ad that I thought was great is the commercial for Windows 7. With the company having several different types of these commercials on television, it is interesting to see what the individual has to say in regards to having Windows 7 being their idea. In this particular ad, it shows a man who thought of the idea while he was in the shower. The commercial not only tells a short story, but with the main being in the shower, it adds humor. Also, it shows just an ordinary American couple; I think with them as the actors in the ad it allows for more people to relate to them. The ad is only thirty seconds long, so it provides the audience with enough information to inform them about the product, but it also encourages them to go find more about the product. For example, the ad doesn’t say whether or not the program had already been released. After I saw the commercial, I went and looked it up to find this information out. This ad which was memorable to the viewers is definitely meant to be information since the product is new and in the early stages of the product life cycle. Also this memorable ad was meant to appeal rationally to the consumers. The man shows how convenient it is to view two different documents at once on the screen. Overall this ad was done in a great way and I think the product will be successful as a result of it.
I really liked the ad for the Mini Cooper by UbachsWisbrun/JWT. I thought that the ad was definitely attention getting and remarkable. No one would expect to see a box that once contained a car sitting on the side of the street along with ordinary trash. The message was clear and memorable that the car is small and affordable because of the clever price tag left on the gift box. The ad is brand appropriate because it is simple and innovative. This style makes it appeal to a certain audience with similar personality to the brand. The simplistic style is more modern and makes Mini seem like a more modern brand as a result. Finally, the ad is locally relevant because the boxes were actually seen by real people unexpectedly in Amsterdam where the brand is located. The ad is also audience relevant because it was launched during Christmas time, the box looked like a Christmas present that had been unwrapped and the contents were being enjoyed elsewhere like a new toy. Overall, the ad is great and it almost made me like Mini Coopers although I think they are ugly cars.
ReplyDeleteAn ad that I have seen recently just once but remembered vividly was a Captain Morgan ad http://www.youtube.com/user/callingallcaptains The ad was really good because it got my attention specifically when the Captain Keymaster took the saddle from the cowboy and the flying shoes from Hermes. The message was clear and memorable "Calling all Captains" because I remembered that message from previous commercials I had seen although I couldn't remember those ads vividly like I did this one. The difference was that this ad was remarkable because the focus seemed to be on 'drinking responsibly' rather than just repeating that message at the end of the ad like all other alcohol related ads. The ad is brand appropriate because humor is incorporated and it is audience relevant because the scene is at a party. The ad was emotionally appealing because it was humorous and the idea was that everyone is a captain including the responsible person taking the keys at a party.
I think that the Mini Cooper ad is very successful. The idea that it's out there for the everyday public to see. I also like that it is environmentally responsible. They definitely grabbed the attention of their audience by putting something large and out of the ordinary into the streets to obtain a new market. Also, it was relevant to the audience by making the marketing similar to the time of the year (Christmas wrappings) and making it affordable and showing the public that. The idea of a car coming in a box and that size of a box sitting on the side of the road is what makes this campaign remarkable and memorable.
ReplyDeleteThe ad that I am going to use for my example is the commercial for the new Reebok sneakers...Reezig. The link is http://www.youtube.com/watch?v=64k26pNEkmQ.
The campaign has a jingle that makes it so catchy and memorable when ever I see this commercial I enjoy watching it and I have the song stuck in my head for the rest of the day. The jingle also grabs your attention as soon as it comes onto your TV. The brand of these sneakers are to keep your going all day. It shows the same person running, jumping, and other various activities throughout the whole commercial, then at the end it says it's an energy drink for your feet. For audience relevancy it shows to the public that the sneakers are great for those who want to continue going all day. As to the commercial being remarkable all I have to say is that it is my favorite commercial at this time. I would say the commercial is persuasive because it shows the public that they can continue on and on all day. I would say emotional for the appeal because it plays to the athletic side of the audience which isn't rational or moral.
Mini Coopers ad campaign was very eye catching and creative. When most people think of great advertisements they immediately think of funny commercials and with this ad, no form of technology was needed. This advertisement was fun and was sort of hands-on for the consumers, who could walk up, take pictures, and read the content of the box on their own. Something that really surprises me is that they created so much attention by just using four boxes. By the reaction of the people I would assume that there were thousands of boxes placed around the city but they only used four in twelve locations. Obviously buzz marketing played a huge role in this ad campaign.
ReplyDeleteAn advertisement I found online is a Guinness beer commercial in which it goes through the evolution of man starting from the present where three men are drinking Guinness beers, and goes backwards ending with three small creatures drinking from the water millions of years ago and one of the creatures spit out the water. The catch line to the commercial is good things come to those who wait.
The article is attention getting because right from the start you hear a catchy tune and then the men start to walk backwards. When this happens you can tell a story is about to begin.The advertisement is memorable because of the story it tells and the history that is shown. Also the pictures and the graphics are very eye catching. This advertisement is brand appropriate because Guinness Beer has been around for hundreds of years so it is fitting that they are using history in their commercial. This commercial aired almost four years ago so it is hard to pin point how it was relevant at the time. This ad was remarkable because it was fun and attention getting. Many people enjoyed this commercial and it received more than two million views.
I think this ad was more of a reminder. There wasn't any information given about the beer for it to be informative and it doesn't really compare Guinness beer to anything but the water the creature was drinking. I see it more of a reminder because Guinness beer has been around for a while and they are already very successful.
The appeal of this ad would be rational. The last line of the commercial makes me believe this because it says good things come to those who wait. This says to me that Guinness is such a great quality of beer that its worth waiting for, which makes it a rational decision to buy it.
http://www.youtube.com/watch?v=Lc6U7_-BeGc
I think the advertising strategy was an incredibly brilliant idea. It was just another way to get people thinking about their product. Not only was it cheap and easy, but it is something that people will remember for a while. I found it weird that Heineken did something similar only a few weeks prior to the Mini team’s use of large cardboard boxes for advertising. The fact that something that unique was thought of by both companies and used within a short period of time could raise suspicion about a possible leak of the idea from Heineken. But assuming it was just a coincidence doesn’t change the fact that it was a very catchy way to get some attention from consumers.
ReplyDeleteOne ad campaign that I think is an example of great advertising is the E-Trade baby commercials. Using a cute baby as a company spokesman can grab anyone’s attention. From young children to grandparents, people always pay special attention to babies. This increases the range of people the company can target because the ads are appealing to people of all ages. The E-Trade baby is one of the most memorable commercials I have seen. Any time one of the commercials comes on TV, everyone in the room pays attention because they know the commercial is going to be humorous. Having a baby pitch the company is also brand appropriate because E-Trade is trying to drive home the idea that doing business and trading stocks online is so easy, anyone can do it. This is clearly their main point in one of my favorite of their commercials. http://www.youtube.com/watch?v=DaARq34OM08&feature=related
The commercials are also audience relevant because they focus how easy it is to use their company to trade stocks online, aiming their product at average people that have increasing interest in stocks and now have a way to do it themselves in the comfort of their own homes. This advertising campaign is remarkable because of how unique and humorous every commercial is. The ads are catchy and memorable. Kids that have no interest in trading online are frequently viewing the commercials online just because of how funny and creative each one is. That is a sign of great advertising, when people that are not even within the ad’s target market go out of their way to research and view part of a company’s ad campaign. This ad’s objective is to be informative. The ads aim at informing people of how easy it is to use their product. The appeal of the ads are emotional because they have a baby in every one of their commercials to gain people’s attention due to the emotional ties that people commonly have with babies.
I thought the Mini Cooper ad was great. I was a really smart idea and totally creative. The whole idea of having a life size box of a car that looks like it has just been unwrapped right around Christmas time is perfect. UbachsWisbrun/JWT definitely used the 5 attribute because it got the attention of customers by informed the people of a great deal. It was memorable because it made it something they would talk about for a long time. It was brand appropriate because they had their brand name right one it. It was audience relevant because it was parked on the street so all could see right around Christmas time, and remarkable because nobody has ever seen a life size box of a car.
ReplyDeletehttp://www.youtube.com/watch?v=OkT_d2OTgv0
The ad that I thought was great was the Snickers ad with Mr. T in it. I think this ad provides all the 5 attributes because it gets peoples attention by having Mr. T drive through houses and yelling. It is memorable because people love Mr. T and think he's hilarious plus everyone loves a Snicker so they put those two together. It is brand appropriate because Mr.T is shooting Snicker out of a gun at the guy speed walking while he drives a Snickers jeep. It is audience relevant because it is geared towards the people that enjoy Snickers and the people that recognize Mr. T as a good people to look up to and if he is advertising something, then they should buy it. It is remarkable because nothing has ever been done like it, the ad is very funny and gives the audience something to laugh at while reminding them how good a Snickers is. The objective of the ad is reminder because it is just reminding people to grab a Snickers and enjoy it plus giving it a little comedy to go along with it. The ad is rational because it just tells people that they best interest is to grab a Snickers because it now has extra nuts, which makes it better.