Welcome to Marketing!

Welcome to the Fall 2011 Section for Intro to Marketing! While Blackboard remains our main repository for course related information (syllabus, project outline, lecture notes, etc.), this blog will serve an essential function. The previous posts are a collection of project resource and assignment examples (including the students' answers), so feel free to take a look around. We will refer to some of these past examples to aide you in preparing individual assignments. Over the course of the semester, information helpful for your assignments as well as the group marketing plan will be posted on this blog. I strongly encourage you to use the comments sections for all future posts for any questions you might have, or for contributing any additional information you think your classmates might find useful. It is just another way for us to stay in touch and keep up with the material outside of the scheduled class time and office hours.

Now, your first task for this course is to create a Gmail address if you don't already have one. Your second task will be to find 3 other students and form a group (see syllabus for details and deadlines).