Monday, February 22, 2010

Health & Wellness Consumer Segmentation

The Health & Wellness Trends Database of the Natural Marketing Institute identified in 2008 five different consumer segments when it comes to health and wellness. Click here to read the description of the each of the five segments shown in the above image. After carefully reading the descriptions, find examples of products or services specifically targeted at 3 of the five segments (one product per segment). You must explain and justify your choice! As usual, you cannot use examples that someone else has already included in their comment, so the earlier you finish this assignment, the easier it will be for you to get it done.
Points: 10
DEADLINE: Friday, February 26th, 11:59pm.

Source: 2008 Health and Wellness Trends Database